Knight and Nike have endured their share of controversy over the years from scrutiny of labor practices at overseas factories to the current investigation into the company sponsorship deal with the Brazilian national soccer team. Knight also has been intensely private. And at times, he has flexed political muscle. Is bad, asserts Reed. Pre existing perceptions of Nike on the part of hard core runners will spread as negative word of mouth that will not be countered by cool imagery, hip music and other positive effects that would come from a traditional campaign. Word of mouth is usually good if people have good things toRead More →

Rambo tracked the middie down. As they approached the midline instead of going off sides or risking a call for a hit from behind Rambo hurled himself airborne over the sideline behind the opposing middie (almost over his head) and while in the air thru a wrap check to put the ball on the carpet. The fact that the kid processed that information and thought of that tactic amazed me as much as his ability to actually do it.At the end of that same game with three minutes left and an 11 5 lead his team went into a keep away mode. 5. Be carefulRead More →